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We have been working on updating our website and it’s finally here. It’s a simple website where our users can log on and order our menu. At the moment we are only accepting orders from Prenzlauer Berg in Berlin with Postleitzahl (postal code) starting with 104xx area. We will deliver between 19:00 and 21:00. You can also use our facebook page to shop. When you check out, you will directed to our website. So what are you waiting for. Zoom Fresh Tonite.

When Heejoo and I first discussed the forming of Zoom Fresh, one of the topic was about the recyclability of our product. We knew that we will have to address the issues about the package wastes as we developed our product. We visited innovative stores such as “Original Unverpackt” which is a grocery store that tries not to create much plastic waste instead encourages users to bring their own container and buy cereals, liquid soaps in bulk. We were really inspired by their concept, and we wanted to create similar practice at our store. However, the system was much more complicated than we thought and since we had limited time and fund, we decided to open the store first and...

This was our third full week in “Beta” testing stage and once again we have amazing news to report. Apart from the 3 children we were able to support from our 2 previous weeks of operation, this week we collected almost enough fund for 3 additional children to support for one week. It’s truly amazing because our actual sales are not growing this fast but they are mostly coming from the extra donations made by our customers. As the great Bowie sings it... Bam! Gam! Thank you Ma’am!

Just a quick report of our “Buy a meal, give a meal” metrics. We are happy to report that we will be able to support almost 2 children in need for a week from our second week of operation. That is on top of the one child we were able to support from our first week. It does not mean that our sales have doubled from the first week, although there were very slight increase. Instead, we had customers who matched or exceeded our contribution to the “buy a meal, give a meal” effort. We are very grateful for all our customers. We will do our best to bring great meals to you and those in extreme need. Thank you....

Every company has their own kpi (key performance indicators) also called metrics. These are stats where the companies can see how they are measuring their ongoing performances. Facebook’s top metrics is engagement: how many users are liking, sharing and commenting on each others posts. Airbnb’s key metrics is nights booked: how many users are booking every night. Spotify’s kpi is retention: how long are people staying on their app and listening to music. We have our own metrics and one of the most important numbers that we have decided upon from the very first day of business is our “Buy a meal, give a meal” metrics. We wanted to bake social responsibility into our culture from the start. We pledge...